With gas prices nearing $4 per gallon, Victoria (Creative Visions Photography) and I carpooled to Seeley Lake on Saturday morning, leaving Kalispell at 9:30. As it was before (we carpooled to the state convention also), we talked nearly every single minute we were traveling and the time spent on the road seemed much less that it was. The conversation was never dull…at least from my perspective. I can’t say what Victoria thought. The scenery throughout the trip was amazing as everything was emerald green from the spring rainfall; a color we haven’t seen for several years because of the drought conditions prevailing across most of the nation. With all the opportunity to shoot pictures, we didn’t. Considering we are both professional photographers, that is nearly incomprehensible.
We arrived at the Double Arrow Resort about 11:30 and the main lodge was already teeming with photographers, many whom I recognized from the annual state convention in April. It almost felt like coming home. Since my room was in the main lodge I took care of that right away and took my bags to the room. Victoria was staying in a cabin called “The Hilltop” and was just a few yards from the convention center. After checking in we needed to get lunch and the closest place was the resort golf course. As we left the lodge, we met Steve Helmbrecht from Havre who had a lot of questions about Lightroom; we invited him to come with us and Victoria engaged in her favorite pasttime: teaching.
Once back from lunch we were introduced to our speaker, Travis Gugleman from Rexburg, Idaho, a very successful photographer in just a short amount of time. His studio has only been open for five years but his business is booming. We all wanted to know how he did it. Travis is a very engaging speaker; he talks a LOT, very fast and is hilarious. I suspect he is ADHD and should be on drugs…but he’s not….well, that’s not exactly true if you consider Mountain Dew a drug. He’d had basically no sleep in 24 hours because of prior commitments and having to drive five hours to get to Seeley Lake from Rexburg. Travis’ wife and two children were with him at the conference.
We talked for a short while in the lodge as he told us how his journey in photography started; then we went outside…into the COLD! Yes, with nearly half of June gone, it still feels like winter at times. Today it is snowing in Kalispell and Bigfork…I don’t know about the rest of the state…and although it isn’t sticking on the ground I’m positive that it is putting TONS of water into the mountains, locked away for a later day and hopefully diverting the huge forest fires we’ve had nearly every summer for many years.
Travis talked about his philosophy and procedures for shooting (ummm…he says, ‘creating images’) seniors. We had two models, one guy, one girl. The female model, Betsy, was the daughter of Rhonda Malecha, a photographer from Seeley Lake. Betsy was very relaxed in front of the camera, probably as the result of her mother constantly pointing a camera at her when she was young. In Rhonda’s defense, Betsy is VERY photogenic. The male model, Cory, was a friend of Betsy’s…they’d known each other since kindergarten…and he, as well, was very photogenic and comfortable in front of the lens. As you might suspect from growing up in rural Montana, both models had ‘country’ leanings, as in cowboy and cowgirl. But we’ll get to that later….back to Travis and the COLD.
While Travis spoke, the crowd shivered in the wind. I know for a fact there were goose bumps on Betsy’s legs and I have the photographs to prove it. Which goes to show that these models were not wimps! Travis encouraged us to shoot along with him and for a while I thought I was the only one shooting. I felt slightly conspicuous surrounded by others MUCH better than I who weren’t shooting (but WERE shivering). I shot anyway and eventually more camera’s appeared. Perhaps they were waiting to see if my lens and camera frosted over before taking out their own?
Travis shot four different locations around the main lodge of the Double Arrow. Here is a shot from the lodge setting:
Afterward we drove to downtown Seeley Lake for some more ‘urban’ settings…in yer dreams, Travis! About forty people carpooled to downtown Seeley Lake, Montana and I know for a fact we were the object of more than a few stares, but we stood and listened and shot (ummm…captured images) the models while Travis lectured in front of the Seeley Lake Grain and Feed store.


As we ambled up Cedar Lane,

we found the texture Travis had alluded to early in his lecture. We stopped in front of a residence and positioned our models in front an old garage (which sent Rhonda scurrying to tell her neighbors about our activities, lest they assume we were a band of urban terrorists slinking about the metropolis of Seeley Lake bent on photographing strategic buildings for acts of mayhem). Good job, Rhonda, we weren’t arrested!

We found that Betsy has a wide range of fashion sense:

Notice the goose-bumps.
And Cory was not always a cowboy:

“Multiple streams of revenue” is a term I keep hearing in photography and one of those streams is stock photography. I have to confess that I was not always an attentive student in Travis’ class and I was NOT alone (fess up you guys…Vic, Tina…)


When we were finished with our outdoor session we piled into the vehicles and all trooped back to the resort. After a short break everyone gathered in the conference center where Travis showed us some of his studio techniques with seniors and special lighting; then he started talking about his business plan and what he did to be so successful in such a short amount of time. Travis is a very astute businessman and is continually educating himself to that end. As I’ve heard so many times in the last few months, being a successful photographer is more about your abilities as a business person than it is about your creativity. The statistic: Fifteen percent is your creative side, eighty-five percent is your business sense (I can’t tell you where the statistic was found). However, in my experience I know that most ‘artistic’ people are NOT business people. They can’t or don’t know how to promote themselves or how to run a business, which is a recipe for failure.
The formal activites of day one ended with a BBQ at Rhonda Malecha’s studio. I can only wish for a studio as nice as she has and I should have taken pictures of that too, but didn’t. Most people huddled together in the sunlight soaking up it’s feeble warmth and chatted. The food was excellent…BBQ pork and chicken, lots of salads, fruit trays, dips and chips and generous amounts of libations:) Rhonda’s husband was chained to the BBQ units (j/k). We returned to the lodge after the BBQ for a ‘nuts and bolts’ question and answer period which focused on the health and trends of photography business in the state. After that meeting there were several group meetings for people interested in Lightroom, HDR and one other which I can’t remember. People were huddled around the electronic-blue glow of computer screens as the sunset faded in the west. Trevon Baker, who was outside the lodge looking in, said it was a very ironic picture, to say the least: The great outdoors usurped by LED’s filled with pictures of the great outdoors!